LOEWE Debuts Latest Star-Studded "Botanical Rainbow" Campaign, Introduces New Scents

LOEWE is serving up fragrances both fresh and familiar for their latest "Botanical Rainbow" campaign, an effort bolstered by a star-studded lookbook. Tapping actors Úrsula Corberó, Greta Lee and Stéphane Bak, the lookbook -- shot by photographer Tyler Mitchell -- serves as the debut for LOEWE's new Aire Anthesis fragrance. Aire Anthesis is the first in what LOEWE calls a "new generation" of scents that features a signature "LOEWE accord" that's based on the Spanish rockrose. Its floral underp...